The rise of internet radio, the stagnation of podcasting and the contentious issue of remuneration of “social media consultants” are all hot topics in the South African media and technology industries at the moment.

After some early research into the topics the research team at Rival Industrial (the owners of Bundublog) have started to put together a full interview process to look more closely at these issues and identify trends that will become signifcant in the coming year.

The following two industry reports will become available over the next 4-6 weeks and will provide insight into some of the trends and happenings in the sector as well as provide feedback from media planners, consultants, agencies and some of South Africa’s thought leaders:

The emergence of internet radio – fiction or opportunity?
Release date: Friday 30 July 2010
Delivery: Via e-mail in .PDF
Cost: R375 excl. VAT

  • Is internet radio simply a passing fad in South Africa or is it a genuine media platform to become aware of and part of future media strategy?
  • Which are SA’s biggest and most successful podcasts and what drives them?
  • Is podcasting dead and dying?
  • How do these tools fit into media planners future strategies?
  • What are reasonable rates for advertising companies to consider when using these platforms?
  • How much money will media planners be directing to these platforms over the next 12 months?

These are the questions this report will try to answer following interviews and data collected from industry professionals.

Social media – where is the future?
Release date: Wednesday 11 August 2010
Delivery: Via e-mail in .PDF
Cost: R375 excl. VAT

  • Facebook, FourSquare, Twitter, blogs and other social media tools – what is hot and what’s going out of fashion?
  • Is there a future for Search Engine Optimisation (SEO) practitioners and what price to place on their services?
  • An attempt to standardise the remuneration rates of social media practitioners for their services and skills

With the run up to the 2010 World Cup there have been some shocking stories of developers and social media consultants charging what some in the industry describe as “exorbitant” sums of money for services rendered in the social media space. Short-term profits have been put ahead of long-term sustainability of the sector and this report attempts to quantify what clients feel are reasonable for campaigns and how to measure success or failure.

Payment options and bundles
To order either or both of these reports please e-mail sales@rival.co.za or contact Marc on 082-561-1585.

  • There is a 15% discount if customers bundle the reports together
  • Customers who order and pay for either reports during the week of 5 – 12 July 2010 will be able to receive them for R275 excl. VAT.

Banking details:
Rival Industrial cc
Standard Bank, Fourways Crossing
Branch code: 9953
Acc: 422148636

Proof of payment and requests for invoices can be sent to c@rival.co.za